Martin McCourt
Senior AdvisorMartin McCourt has spent over 40 years running at the coronary heart of British-based manufacturing, format and marketing and marketing and advertising for quality producers which includes Dyson, Mars, Duracell, Toshiba and Pelikan.
Martin was the CEO of Dyson for 15 years. As CEO, he devised and implemented a strategy that transformed the company from a single product, single market producer into one where 80% of the business came from over 60 markets around the world. In that time he increased UK skilled jobs, grew profits to over £300m and enabled James Dyson to keep on inventing. In 2011 Dyson hit £1 bn revenue for the first time.
Martin McCourt was directly responsible for the establishment of Dyson subsidiaries in the USA, Japan, Switzerland, Austria and Germany. In total he took Dyson into over 60 markets, achieving market leadership in the majority including the USA.
Martin’s previous experience was in sales and marketing with successful global companies Mars, Duracell, Toshiba and Pelikan.
In 2010 Martin McCourt was named UK Business Leader of the Year.